'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes

Another big idea in a small package

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made of Legos, advertising the Legoland Windsor resort in England. Now, here's a similar effort from Canada (and ad agency Rethink) promoting the mobile edition of the Metro newspaper. Inside the tiny newsboxes are QR codes (which are making a comeback, remember?) that connect readers to Metro's mobile edition.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in