'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes Another big idea in a small package
Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made of Legos, advertising the Legoland Windsor resort in England. Now, here's a similar effort from Canada (and ad agency Rethink) promoting the mobile edition of the Metro newspaper. Inside the tiny newsboxes are QR codes (which are making a comeback, remember?) that connect readers to Metro's mobile edition. Now, these ads are pretty small, but they're hardly record setting in that regard. Last year, you'll recall, Gillette etched the world's smallest ads on man's shaven whiskers. More images after the jump. Via Breaking Copy.
Email
Print
- The Guardian to Consolidate Web Properties Under One Domain
- FTC May Not Be Done With Google Yet
- IPG Shareholders Reject 2 Proposals, Including Gender and Race Reporting
- What If Arrested Development Were Coming Back on YouTube?
- Are You Young and Male? Discovery Says This TestTube's for You
- Dwell Media Hires New Head of Digital from Yahoo
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- How J.Lo Is Becoming A Wireless Brand
- Having Shipped Its Pants, Kmart Now Offers You 'Big Gas Savings'
- Ad of the Day: VisitEngland
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
- Lego Builds Awesome Life-Size Star Wars X-Wing Fighter, Its Largest Model Ever
- And the 2013 Grand Effie Goes to ...
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Cadillac Nears Decision in Creative Review
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
