Method Man Does Sweet Rap for Sour Patch Kids | Adweek
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Method Man Does Sweet Rap for Sour Patch Kids Candy messes with the hip-hop star

Here's a sweet-and-sour bit of branded music: Method Man brings the pain for Sour Patch Kids, which on Tuesday released a video starring the rapper titled "World Gone Sour (The Lost Kids)." The spot, created by Mother New York (which appears to be making a habit of such content), features an indignant Method rapping about misplaced anthropomorphized candy that exists with the sole purpose of making your life a nightmare. Anyone who's ever eaten Sour Patch Kids—or had kids who have eaten Sour Patch Kids—probably knows there's a kernel of truth in this. The gummy treats and their messy sugar coatings tend to turn up in troublesome places. Now, though, they'll "throw bleach in your laundry, then unfold your origami," Method Man informs us. They'll also cut holes in all of your pockets. In other words, the Sour Patch Kids are still assholes. They're bad enough, apparently, to warrant comparison to Method Man's deceased fellow Wu Tang Clan member: "These kids ain't worried—they play dirty like they're O.D.B." 
     The spot ties into a forthcoming video game from the brand, in which players will be "shrunken down to the size of a Sour Patch Kid and made to battle insane candy and deranged humans on their quest to fulfilling their destiny—being eaten," the brand says. Well then. You can find a rough transcript of the lyrics, worth a read, after the jump.


Coming back out the cracks of sofas and fanny packs
This ain't a candy rap this is where the candy attacks
See when they're lost that's when their sanity snaps
They break laws, not Jawbreakers, but break jaws.
 
In fact, real heavy like a monkey on your back
Got some thumb tacks playing pin the donkey with the cat
Bump that, plant a firecracker where you dump at
Right beside the shower where you keep the d*** pump at
Oh no they're creeping like some ninjas in the dojo
They'll knock the little man off the horsie on your polos for sure yo
Crushing all your dreams cut the strings in your yoyo
Trade your Lamborghini to your Volvo
 
Till now I bet you thought this was a promo
But no no, this is Boba Fett meets Han Solo
Kids gone loco until you sink your teeth in
You know the motto, if life's a treat then you're eatin…
 
These kids are cruel till the day that they're chewed damn
That's bad news now they're in a bad mood damn
First they're sour then they're sweet little dudes
And they will fight the power till they're food.
 
Now eat em up, eat em up
Shut up and eat em up
This beat goes hard, I gotta beat it up
It's like I'm young I gotta heat it up.
And when the candy goes wrong gotta eat em up.
 
Oh snap look what fell out the patch
Right in this fool's lap how uncool is that.
Alright jack, now you're on the wrong side of the map
With a busted GPS on the wrong side of the snacks
That fight back in fact they're rolling like the army
Throw bleach in your laundry then unfold your origami
I like that some snacks are sweeter in the end
But then again, ain't nothing sweeter than revenge
Now they're on your Facebook deleting all your friends
Clogging up your toilet with a poop eating grin
All up in your closet cutting holes in every pocket
That you'd like to keep your wallet that's a promise I'm a pimp
Wipe the music off your MP3, burn a rug, pull the plug on your MTV
This is thug vision in 3D, and these kids ain't worried they play dirty like they're O.D.B.
 
These kids are cruel till the day that they're chewed damn
That's bad news now they're in a bad mood damn
First they're sour then they're sweet little dudes
And they will fight the power till they're food.
 
Now eat em up, eat em up
Shut up and eat em up
This beat goes hard, I gotta beat it up
It's like I'm young I gotta heat it up.
And when the candy goes wrong gotta eat em up.

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