Merrill Edge Ages You Digitally to Scare You Into Retirement Planning | Adweek Merrill Edge Ages You Digitally to Scare You Into Retirement Planning | Adweek
Advertisement

Merrill Edge Ages You Digitally to Scare You Into Retirement Planning Save now, before you die

I knew dealing with brokers could take years off your life, but this is ridiculous. Merrill Edge, the online brokerage platform by Bank of America, puts a new wrinkle in financial planning with Face Retirement, an online tool that takes your picture via webcam and ages the resulting image. I tried it and was truly horrified when I saw a pasty, desiccated, walrus-jowled face staring back at me. And that's how I look now! I need to get out in the sun more. In 61 years time, when I'm 107, I'll resemble a cross between Boris Karloff and moldy paint, according to the app. On the plus side, I'll still have my hair. Psyched! We're also treated to projections for future goods and services. For example, in 2073, a gallon of gas will apparently cost $29.52. Glad to see the price will be coming down! Seeing one's decrepit future self supposedly inspires folks to save in the present. Not me. My retirement plan is a sock filled with quarters which I use to mug rich people. Thanks anyway, Merrill Edge! Via Wired.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS