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It's never a good sign when the Grim Reaper suddenly shows up shotgun. This German spot presents an urbane, apologetic personification of death—sort of like an uncle from out of town who just happens to carry a scythe. Since the ad agency, Jung von Matt, is touting Mercedes's BAS Plus system, which "senses danger" and increases braking power, it's not giving much away to reveal that the driver cheats fate. Awesome, now he'll live forever! He should've sensed danger right from the start, when that Exorcist-ominous piano theme started up on the soundtrack.
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