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The horribly cheesy corporate song is something of a tradition. The classic example is Bank of America's cover of U2's "One," with the lyrics updated to celebrate BofA's merger with MBNA. We've seen it in the agency world, too—for example, the Ogilvy Athens tribute in song to David Ogilvy, and SapientNitro's wretched "Idea Engineers" music video.
Here's a new mortifying entry: the Mercedes-Benz Service Song. It's sung from the point of view of a Mercedes car that's desperately craving a little TLC from a Mercedes repairman who knows how to use his hands.
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