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Melanie Oudin is back at the U.S. Open and hoping to live up to weighty expectations—those of fans and sponsors alike. The 18-year-old American was the Cinderella of last year's tournament, toppling three highly ranked Russians on her run to the quarterfinals. That performance led to sponsorship deals worth some $3 million from the likes of American Express, AirTran Airways, Virgin Mobile and BackOffice Associates. (Check out one of her AmEx Next Contenders spots below, and her U.S.
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