Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Turns out we weren't the only ones that found McDonald's newest Happy Meal mascot, "Happy," just a tad on the frightening side.
Online marketplace DesignCrowd challenged its graphic design community to a Photoshop contest that would drop the much-maligned mascot into horror movie posters.
While tapping into the obvious unease over this character (who's been used internationally for a while but is just now appearing in the U.S.), DesignCrowd also used this chance to stump for its approach to crowdsourced creative:
"The public reaction hasn't been positive to the new McDonald’s mascot, and the company would have spent big money on it," DesignCrowd spokeswoman Josephine Sabin tells AdFreak.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in