And the award for best performance as an overfed corpse in a commercial goes to ... the stiff still clutching a burger in his greasy fist in this pro-vegetarian spot from the Physicians Committee for Responsible Medicine. The anticlimactic "I was lovin' it" slogan and Golden Arches provide ample opportunity for McDonald's to sue and generate about five extra seconds of a media exposure for all concerned. The gal in black is probably crying because she's famished, and now that rigor mortis has set in, Chubs just won't let the sandwich go.