MC Hammer's beer spot is too hot to handle

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

MC Hammer, perhaps pissed that he didn't get a tumble with other past-it celebs in that retro Butterfinger spot, takes his revenge by appearing in Ogilvy's latest South African spot for Castle Lite beer. Hammer's got nearly 2 million Twitter followers, by the way, which says something about the enduring nature of pop icons and our society's predilection for crap. In the spot, he maintains his dignity about as well as a beefy, middle-aged rapper in a sparkly gold outfit can: He stays seated at the bar and delivers his lines without wacky parachute-pants dance antics.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in