Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What were the chances of Maytag producing an entertaining ad with personality-impaired "repairman" Clay Jackson? I'd have said zero, but the appliance maker proves me wrong with this obstacle course spot by Publicis. Sure, it's derivative, but it's also about as fun as Maytag gets these days. According to press materials, they used 2,000 gallons of orange soda, 350 jars of raspberry jam and 420 jars of peanut butter to "challenge" the seven kids in the white jumpsuits.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in