Maybe Microsoft should make the iLoo | Adweek Maybe Microsoft should make the iLoo | Adweek
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Maybe Microsoft should make the iLoo

Iloo_1The wireless Internet is all the rage. Yahoo! last week confirmed this with an event titled “It’s a Broadband Life,” dedicated to showing the ways broadband Internet connections are changing consumer media habits. Some changes are pretty obvious, like people spending more time online and less watching TV. Tucked in the report, however, is a disturbing finding: one in five Americans with wireless broadband connections occasionally go online from the bathroom. This reminded AdFreak of the hoax perpetrated two years ago by Microsoft’s U.K. division. It announced the development of an Internet-ready toilet, the iLoo, a "new product" that drew legitimate press coverage. Maybe, just maybe, the idea wasn't so crazy after all. Prediction: the iLoo is the must-have accessory for Christmas 2007.

—Posted by Brian Morrissey

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