Maxwell the Pig Is Pulled Over by Police in Latest Geico Ad Put your hooves where I can see them
Maxwell the Geico spokespig gets rolled by the 5-0 in this ad by The Martin Agency for the company's new digital insurance ID cards. Call me paranoid, but I would never just hand my smartphone to a cop—especially if, like Maxwell, I were already paranoid enough to assume the cop was profiling me due to species-ism. That pig might be able to drive a car, but clearly he has a lot to learn about being a responsible motorist. (How do his hooves reach the pedals?) Also, not to pig-pile on here, but the trooper's baffled reaction to the digital ID probably isn't the reaction users will be hoping for. Bonus points, however, for the #PulledPork hashtag. More recent Maxwell goodness after the jump.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
