Man Uses Scantily Clad Daughter to Sell 1977 Datsun on eBay 'If I felt bad about it, I wouldn't do it'
Meet Daddy's little girl. Lexxa Ridley, 20, is the model seen posing provocatively in a series of photos posted by her father, Kim, in an eBay for-sale listing for his 1977 Datsun 280Z. You'll get a great view of the sunshine-yellow vehicle through Lexxa's legs—just don't let her butt cheeks distract you. In another shot, her breasts, tattoos and come-hither stare are on display. The car's in there somewhere too, I suppose. Now, if this were, say, Kate Upton, sexing up Mercedes in the Super Bowl, it'd be tacky, and an advertising cliche, but basically business as usual. But Kim being Lexxa's father puts a strange and newly unwholesome spin on the already questionable "Sex sells" motif. "If I felt bad about it, I wouldn't do it," Papa Ridley—who runs Ridley's Rides in Eugene, Ore.—tells AdFreak, adding that he often uses sexy snaps of his daughter and her pals to move product. "Girls and dogs attract people's attention," he says. He's also used Max, his golden retriever, in ads, including a motorcycle shot with Lexxa driving and the dog in the sidecar. The Datsun, with fewer than 50,000 miles on it, sold for $7,500. Frankly, I'm scandalized and deeply troubled by what's going on here. I mean … the car's 35 years old and we're supposed to believe that mileage number? As if. Via Work That Matters.


- Mike Darnell Steps Down as Fox Reality Capo
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Embattled P&G CEO Out, Replaced by Predecessor
- NSA Media Creates Alliance With Wishabi
- The Guardian to Consolidate Web Properties Under One Domain
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- Top Digital Publishers Praise Yahoo's Tumblr Deal
- JCPenney One of 10 Brands Predicted to Die in Next Year
- How AT&T Got Kids to Make Some of the Year's Best Ads
- The 10 Best Commercials of 2012
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- 6 Digital Tools to Track Hurricane Sandy
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease and Desist
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







