Man Dresses Up Like Local Realtors and Plasters His Face on Their Ads | Adweek

Man Dresses Up Like Local Realtors and Plasters His Face on Their Ads There goes the neighborhood

Sometimes, the combination of creative talent and too much free time can lead to some truly odd projects. Case in point: designer Phil Jones, who has been replacing realtor ads around town with his own meticulously reproduced photos.

Using wigs and wardrobe changes, Jones reenacted each realtor's pose as closely as he could, then pasted the results over the original images on benches around Minneapolis.

While it could (accurately) be described as vandalism, the project's rapid explosion in popularity since Jones posted it on Reddit is also helping to bring national attention to a few local real estate agents with modest ad budgets.

Yes, he's truly offering a service—helping to drive record traffic to their websites … their crappy, crappy, crappy websites.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS