Like magic, Hummer ads get a little better | Adweek
Advertisement

Like magic, Hummer ads get a little better

Hummerguy Looks like renowned magician Daniel Chesterfield managed to pull a decent Hummer spot out of his hat. It’s a charming, interactive take on the new mid-sized Hummer, which pats itself on the back for being less of a cumbersome eyesore than previous models. They even brag about its improved mileage of 20 mpg. On the highway. Otherwise, it’s a less impressive 17, and its slightly pricier competitors offer better city and highway mileage, which Hummer is big enough (ha!) to admit under its “The Truth” banner. Still, this is a step up from that pampered yuppie nonsense they were doing before, and if the tribal drum music doesn’t hook you, the fireworks that burst from each mouse click will.

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Kiefaber
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS