Magazine Puts Half of Its New Issue in a Time Capsule and Will Open It in 2024 | Adweek Magazine Puts Half of Its New Issue in a Time Capsule and Will Open It in 2024 | Adweek
Advertisement

Magazine Puts Half of Its New Issue in a Time Capsule and Will Open It in 2024 You'll get to see Part 2 in 10 years

Dodo magazine might only be on its second issue, but it's got big plans for the future. In fact, one idea directly involves the future.

The magazine is putting together a "time capsule" double issue—half of the edition is available now, and the second half will be sent out in 2024 to everyone who subscribes to Dodo this year. Also, if you follow the website prompt and write a letter to your future self, you'll also receive that with your 2024 half issue. If Dodo sends each issue in a vintage Trapper Keeper, it will have officially reached Peak Middle School.

This isn't their first goofy marketing stunt, either. Dodo printed just one copy of its "Issue Zero," which it buried in a treasure chest that interested parties needed a map to find.

The time capsule thing relies on the bold presumption that a print magazine can make it 10 years in the digital era. But I want Dodo to succeed, if only because I'm wondering what else they've got planned.

Via PSFK.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Dodo, Magazine
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS