Lovely Ad for Pinterest Shows How It Can Inspire Collaborative Brilliance (or at Least Dinner)

Messaging opens up new possibilities

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Pinterest touts its newly unveiled messaging feature in this handsomely shot two-and-a-half minute video from production house Strike Anywhere.

The clip is Apple-esque, as are so many personal-tech ads these days, celebrating Pinterest's heightened functionality as a means of enhancing everyday life. Using the new messaging system, people engage in pithy yet productive text conversations about pins showing canoes, casseroles and spaceships. This demonstrates Pinterest's ability to help folks collaboratively plan outings, dinners and work projects.

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