Look who's killing the :30 this week

In case you weren’t able to get the paper yesterday (ours showed up, miraculously, in a drift of snow), the cover boy of the Sunday New York Times’ business section is R/GA chief Bob Greenberg, in another story devoted to the death of the 30-second commercial. If you know Greenberg, the story probably won’t come off as illuminating (except for the reasoning behind his desire—never fulfilled—to buy some land in Death Valley), but have no doubt, clients will be reading it and wondering—perhaps aloud—where their agencies went so wrong.