Is Lonelygirl15 a fraud? | Adweek Is Lonelygirl15 a fraud? | Adweek
Advertisement

Is Lonelygirl15 a fraud?

From her bedroom, Lonelygirl15 opines on life as a homeschooled 16-year old, exploring her favorite topics in science and her budding relationship with friend and expert video editor Danielbeast. Since Lonelygirl15 began posting videos last month, she's become a YouTube sensation, drawing hundreds of thousands of viewers. Perhaps, as New York Times critic Virginia Heffernan recently wrote, she "perfects the emo girl-in-her-room pose, balancing playful and moody as she muses about her life and times." Heffernan thinks she deserves a show on MTV. Alternatively, plenty find her videos a little too polished, what with professional-appearing lighting and story arcs, not to mention supposedly religious parents OK with her and Danielbeast playing with a Web cam in her bedroom.  So just who is Lonelygirl15? A young, uber-talented YouTube auteur? Or a slick fake perpetrated by a network, or even, God forbid, another marketer who heard this viral thing is hot?

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Morrissey
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS