This Agency Is Livestreaming a Virtual Tour via a GoPro Strapped to a Dog's Back

Sniff out this place until 3 p.m.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It really is the best way to see an agency: the dog's-eye view.

Toronto animation, design and VFX studio Crush did it last year, attaching a GoPro camera to its dog Sadie and livestreaming her travels around the building. Crush has since merged with Notch, AXYZ and Lollipop to create a new agency called Smith—and what better way to introduce the new place than bringing Sadie back for an encore?

Follow the livestream below until 3 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in