Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s 63 degrees and mostly cloudy outside the AdFreak offices right now, and yet there’s a bunch of women sunbathing in bikinis down by the uptown 6 stop on Astor Place.
They’re lounging around inside a Mexico Tourism truck, looking all langorous and lazy and tempting passersby with a taste of warmer climes and umbrella-covered drinks.
Now this is the kind of in-truck, out-of-home marketing we enjoy. And their choice of location is good, too—they’re leeching off the popular Mud
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in