Advertisement

Light Artist Turns Hill Into Giant Illuminated Breast for Cancer Charity Glorious or insensitive?

Copyright Bruce Munro, courtesy Mark Pickthall

British light artist Bruce Munro has turned a piece of the Wiltshire countryside in England into a giant Lite Brite breast. Dubbed the "Beacon on the Hill," the installation is actually a dome made of thousands of plastic bottles that Munro illuminated with pink and blue fiber optics. Munro's intentions were good—the installation supports the Cancerkin charity and has gotten a lot of sponsors—but he's still being criticized for insensitivity, and his beacon has been called "poorly thought out [and] unresearched." I wouldn't go that far, but I will say that I'm not sure how much more awareness-raising breast cancer needs. But for Munro, it was also a personal project. "This hill and surrounding countryside has long been my 'canvas,' " he said last year. "I lost a dear friend very young to breast cancer. By illuminating the night sky for a brief moment, I hope to send the message 'You are not alone.' "

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS