Liberty Mutual puts you in the driver's seat
OK, I've connected the dots and made sense of Liberty Mutual's new commercials. One shows the aftermath of a nasty sideswipe. Another depicts the disorientation drivers feel after an accident. A third, covered by AdFreak last week, features a carnival scene. Here's what I've concluded: Reckless carnies are out joy riding, causing accidents everywhere! Sure, I only realized this after chugging a few cans of whipped topping with my new pal from Papa Murphy's, but I defy you to prove me wrong. Liberty Mutual's ads talk about "accident forgiveness," but if some Tilt-a-Whirl geek dents the fender of my beloved Civic, he's gonna pay though the nose! Retribution: that's my policy.
—Posted by David Gianatasio
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
