Levi's steps back to reveal the average girl

Let me get this straight. Levi’s "Onion Peel" spot by Cutwater, breaking this coming Monday during Gossip Girl, shows the reverse transformation of a corset- and fishnet-wearing supermodel into an average gal in Capital E jeans? I sat through the 90-second Fellini-esque monochrome clip thinking: She dolls it up again at the end … right? No way. She’s beautiful just being herself. Her Levi’s-branded self, but it’s advertising, after all, and it’s about as deep a message as we’re likely to get in an apparel spot this year.