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In case Lee Clow's commitment to Apple's advertising weren't already clear enough, he's officially made it permanent.
A new video shows the industry icon getting inked by well-known tattoo artist Scott Campbell, to mark the 10th anniversary of TBWA\Media Arts Lab, the Omnicom agency's dedicated Apple wing.
The clip focuses first on the buildup to the tattoo—Clow's first ever—by capturing Campbell's tools and routine as he prepares for his victim. Then it cuts to the process itself.
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