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This animated clip by Bostock and Pollitt for World Wildlife Fund U.K. illustrates the domino theory of taking personal action to help improve Earth's climate. The cityscape at the start thankfully has no Twin Towers, unlike that über-controversial WWF campaign from DDB Brazil. In fact, the clip's not really very offensive in the least. And I love the funky retro feel from the flute music! Still, I'm not sure if the results of such consumer activism, as depicted here, are all that compelling.
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