Las Vegas begs small-town America to visit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We never thought we'd see Las Vegas try to market itself as a non-threatening retreat for cash-strapped rural Americans, but times being what they are, the City That Never Sleeps Alone is taking a crack at it. The Las Vegas Convention and Visitors Authority, with help from R&R Partners, invited all residents of Cranfills Gap, Texas, to Las Vegas for a five-day visit in mid-December. About 100 people—more than one-quarter of the Gap's residents—took them up on it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in