Kush infomercial makes everyone feel good | Adweek Kush infomercial makes everyone feel good | Adweek
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Kush infomercial makes everyone feel good

I guess it would be impossible to make a breast-support sleeping aid that doesn't look or sound dirty, but Kush Support certainly could have tried harder. For a guy, watching the infomercial is like biting into a York Peppermint Patty. Still, a product like this could actually be helpful. Even though it was invented to help women sleep better and/or prevent cleavage lines and wrinkles, it's good for pregnant women whose breasts have swelled, or for women who've just had them enlarged, because it separates them well enough to encourage proper spinal alignment. From an advertising standpoint, they should have focused more on that and less on the close-ups of the attractive models' cleavage, since the target audience is women for whom breasts are no longer thrilling. Failing that, they could direct viewers to the Web site, where more practical product details are given. I'll go away now and do some more research on this.

—Posted by David Kiefaber

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