Kraft Mac & Cheese to help blow up stadium

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you're an American, you owe your child the gift of blowing up a stadium. And in the timeliest of coincidences, Kraft Macaroni & Cheese is sponsoring the demolition of Texas Stadium, where the Dallas Cowboys and World Class Championship Wrestling once reigned supreme. The festivities coincide with Kraft's new "Cheddar Explosion" flavor, but that's a tenuous connection at best. Why does Kraft, of all people, get to blow up a stadium? That seems like more of a Verizon thing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in