Kodak viral makes you feel like a superhero


Let's face it, agencies develop calling cards. Crispin loves the hidden camera. Barbarian still gets asked for another Subservient Chicken. EVB is no different. It gained deserved kudos for "Elf Yourself," the runaway viral hit for OfficeMax, created with Toy New York. EVB has done some cool work for brands like Adidas and Levi's, but inevitably some clients want their own elf. Kodak now has its own. The concept of "Make Me Super" is pretty similar to "Elf Yourself." You upload your picture (or a friend's) onto an animated character, then send along the ensuing video. (Here's mine.) I have to say, even though EVB's been to this well before, "Make Me Super" is pretty catchy and fun. Visitors can buy their superheroes emblazoned on mugs, mousepads and other paraphernalia. It would be cool to be able to upload one's own superhero clip to Facebook, or use friends' profile photos there to create one.

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Evb, Kodak, Morrissey, Viral

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS