Kids on Vine Are Weirdly Obsessed With Spoofing 'I've Fallen and I Can't Get Up'

Mrs. Fletcher would be proud

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If the true measure of an ad's popularity is the afterlife it enjoys through parody and satire, then this 1989 LifeCall ad—featuring Mrs. Fletcher and her infamous line, "I've fallen and I can't get up!"—may be the best-loved commercial of all time.

In the past year, thousands of Vine users—many born years after the ad was made—have been using the 6-second format to parody the cult classic (and the '90s remake). To date, there are over 6,000 posts tagged "Life Alert" (as the company is now known).

Below is just a sample of some of the ways teens and tweens (and a few ridiculous adults) have spoofed this well-meaning but terribly melodramatic spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in