Kids Describe Their Real-World Superheroes in Save the Children's Empowering New PSA

A charming mix of imagination and appreciation

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

A film crew investigates "superhero" sightings in India, Kenya and Mexico, interviewing needy kids in this touching spot for Save the Children.

"They did something magical and the maize grew from the ground," one child says. "He came and destroyed the mosquitoes," reports another. "She flies with the clouds and she gives water," says a third.

These are real kids, not actors, and their performances infuse this minute-long pseudo-documentary with considerable energy, charm and emotional resonance.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in