KFC goes with the new-look Col. Sanders

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

KFC is revamping its image. Sort of. The popular restaurant “unveiled a new brand logo Tuesday that includes bolder colors and a more well-defined visage of … Colonel Harland Sanders, who will keep his classic black bow tie, glasses and goatee.” (Yes, this is the same logo that KFC was considering over the summer and that is now visible from space.) KFC’s Gregg Dedrick says the change “gives us a chance … to make sure we stay relevant.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in