This Kentucky Derby will be positively Yum!my

I’ve never really been under the impression that there was some ineffable cosmic connection between Taco Bell and the Kentucky Derby, but I could be wrong. Yum! Brands, the Louisville, Ky.-based company that owns Taco Bell, Pizza Hut, Long John Silver’s, A&W Restaurants and the ever-so-synergistic KFC, is launching its first corporate campaign on the Derby this Saturday as part of its deal to be the race’s first-ever presenting sponsor, whatever that means. (What was former sponsor Visa, an unwanted squatter?) Those who watch the race will be treated to endless close-ups of the way-happy Yum! logo at "the starting gate; finish line; main tote boards; Paddock tote boards; and on the jackets of the pony riders who escort the Derby horses and jockeys during the post parade."