Kelly Cutrone Rips Dove Campaign, Says Consumers Want the Skinny Look | Adweek Kelly Cutrone Rips Dove Campaign, Says Consumers Want the Skinny Look | Adweek
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Kelly Cutrone Rips Dove Campaign, Says Consumers Want the Skinny Look 'It doesn't make me want to buy Dove'

Dove's "Real Beauty" campaign doesn't have many vocal critics, but here's one: Kelly Cutrone, founder of fashion PR firm People's Revolution and star of The Hills, The City and Kell on Earth. Here's what she has to say about thinness in fashion, and Dove's ads:

"Society has a hyper emphasis on thin, and that trend comes from the consumers—it does not come from the fashion industry. The fashion industry needs to make money. That's what we do. If people said, 'We want a 300-pound purple person,' the first industry to do it would be fashion. You look at the Dove campaign in Times Square—it sticks out like a sore thumb. Those girls in the white T-shirts and underwear, next to Calvin Klein [and all the other fashion ads]. As a consumer, it doesn't make me want to buy Dove. I'm all for the real look, but as a consumer it doesn't make me want to buy clothes."

Read more from the interview at The Fashion Spot.

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