Justin Timberlake shoots ads for 901 tequila
Having successfully brought sexy back, Justin Timberlake has turned his hand to commercial directing, making his debut with a campaign by The Martin Agency for 901 tequila (in which the former 'N Sync-er owns a stake). The spot below isn't as cheesy as I expected, and it has a certain upscale erotic charge to it. More to the point, it fits within Timberlake's narrow definition of sexy, meaning an attractive person babbling on about nothing while removing articles of clothing. It's also very dark. Oddly, I came away from this ad wanting cake more than tequila. Check out two more spots, and a behind-the-scenes video, after the jump.
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
- The World of 'Green Advertising'
- Jell-O Hijacks Twitter's Profane #FML Hashtag, Changes It to Mean 'Fun My Life'
- How AT&T Got Kids to Make Some of the Year's Best Ads
- Brands Favor Social Shares Over Likes
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







