Julia Roberts, Christy Turlington Ads: So Photoshopped They're Misleading? | Adweek Julia Roberts, Christy Turlington Ads: So Photoshopped They're Misleading? | Adweek
Advertisement

Julia Roberts, Christy Turlington Ads: So Photoshopped They're Misleading?

Models' images retouched for cosmetics ads? No. Freaking. Way. It's true! And the U.K.'s ad watchdog is having none of it, banishing separate L'Oréal ads featuring Julia Roberts and Christy Turlington from British magazines. The ads were deemed misleading, per the Advertising Standards Authority, which says: "L'Oréal weren't able to provide evidence to show that without additional manipulation they were able to achieve that look." Of course, the ads weren't misleading in the slightest, since everyone with enough IQ points to properly operate a magazine surely knows such images are routinely altered, sweetened and enhanced. Who'd want to see Julia Roberts without retouching? She'd look like Eric Roberts in a wig. Actually, to my eye, neither woman here looks that great even with the retouching. Both seem kind of pale, though not nearly as unhealthy as Topshop's vampiric beanpole Codie Young, who could've used at least 15 pounds airbrushed in. Sorry, that was a wrong thing to say. She needed 20 at the very least. Larger images after the jump.



Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS