Jokk berry pickers survive, make great juice

Sweden is on a roll lately with the odd commercials. Following last week’s super-sized McDonald’s weirdness, here’s an ad from Saatchi Stockholm and Traktor for Jokk juices. As the unfortunate hero of the spot learns, Jokk berries are hard to pick, but the juice is easy to drink, so it’s apparently a wash. The tagline is sung in a kind of Steeleye Span vocal, which is a nice touch. See a second spot after the jump.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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