JCPenney Pulls T-Shirt Celebrating Girls 'Too Pretty to Do Homework' | Adweek JCPenney Pulls T-Shirt Celebrating Girls 'Too Pretty to Do Homework' | Adweek
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JCPenney Pulls T-Shirt Celebrating Girls 'Too Pretty to Do Homework' Retailer grovels on Facebook

And now for your social media shit storm of the day: JCPenney is madly backtracking and apologizing on Facebook for selling a T-shirt that reads, "I'm too pretty to do homework so my brother has to do it for me." The implication that being smart isn't cool, while clearly meant as a joke, obviously won't fly in this day and age—and the retailer has pulled the shirt from its online and Facebook stores. (Promotional copy for the item on the website fanned the flames. It read: "Who has time for homework when there's a new Justin Bieber album out? She'll love this tee that's just as cute and sassy as she is.") JCP is now in full damage control, although the Facebook apologies, copy-and-pasted to many different commenters, could stand to be a little less peppy. "Hi Amanda: We hear you loud and clear!" reads one. "We want to apologize for any concern we may have caused. Because of the feedback from our loyal fans and customers such as ourself [sic], our buyers will be pulling this shirt from our inventory. Thank you again for taking the time to share your concerns. Have a great day!" Something tells me this whole thing made Amanda's day a little less "great!" 

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