At JC Penney, teen karaoke beats teen sex | Adweek
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At JC Penney, teen karaoke beats teen sex

Rockyourlook JC Penney's Rock Your Look online karaoke promotion ties in with the Teen Choice Awards. The winner gets to present an award at the show. The show and the promo clearly target teens, so what’s with the retro—more like Stone Age—song selections? “Word Up” by Cameo? “I Ran” by Flock of Seagulls? “Ballroom Blitz” by Sweet!? That last one is something like 35 years old. Admittedly, these are good karaoke choices—for those of us past 40. But today’s teens can’t possibly like this music. “Rock & Roll Hoochie Koo” by Rick Derringer!? Sure, that’s the perfect soundtrack for popping down to the basement for a quick frolic after class, but I doubt that’s what the retailer had in mind. Word up to Adrants for pointing me to the site. “Word up.” That’s what kids say these days, right?

—Posted by David Gianatasio

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