Jason Sadler Becomes Jason HeadsetsDotCom as Name Auction Ends Change nets him $45,500

What's in a name? $45,500, that's what. Jason Sadler will receive that amount for legally becoming "Jason HeadsetsDotCom" and promoting the name change through social media and other means next year. Sadler, the guy—yes, he built a successful business based largely on wearing corporate T-shirts—spent recent weeks hosting an Internet auction for brands to buy his last name. The competition closed yesterday, with emerging as the winner from among 25 bidders that made 35 bids. Sadler/Headsets tells AdFreak: "Selling my last name for 2013 was a crazy adventure. I'm excited to work with for the next year—and a huge thank you to my family, friends and followers who supported me every step of the way.", JLabAudio, WiggityBangGames and were the runners-up, in that order, so they can suck it. Actually, I'd be tempted to rebrand myself as David WiggityBang if the price was right.

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