Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
I have to agree with Movie Marketing Madness that the marketing for Jackass 2 seems pointless. The poster doesn’t have the word Jackass in it. And the Web site is built around a silly gay-cruise-line theme showing director Jeff Tremaine and cinematographer Dimitry Elyashkevich embracing. The same image went up on a billboard in L.A. Here’s the director talking to MTV about it: “Tremaine: I had nothing to do with that billboard. In fact, I
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in