Jack Link's Will Never Get Tired of Messin' With Sasquatch | Adweek
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Jack Link's Will Never Get Tired of Messin' With Sasquatch Three more hairy situations

Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for his glam makeover. In the ongoing saga for Jack Link's beef jerky, the hirsute man-beast gets punked yet again—three times, in fact, in new TV spots from longtime agency Carmichael Lynch. He's just come out of hibernation, so his back story goes, and roams too close to civilization, where he's an easy target for public humiliation. He gets "beautified," doused with slop and hosed. Who could resist? Retaliation, which has become a hallmark and creative flourish of these ads, ensues. Those folks will never learn. More spots and credits below.

CREDITS
Client: Jack Link's
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director, Art Director: Brad Harrison
Senior Copywriters: Tim Blevins, William Bloomfield
Director of Integrated Production: Joe Grundhoefer
Senior Content Producer: Freddie Richards
Content Producer: Tara Mulholland
Director of Business Affairs: Vicki Oachs
Director of Account Management: Andrew Dauska
Account Director: Holly Wheeler  
Account Manager: Sofya Guterman
Account Leader: Andrew Pautz
Senior Project Manager: Elizabeth Charron                                            

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor         
Director of Photography: Mattias Rudh

Editing House: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Postproduction, Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza
Music House: Black Iris

Sound Design: Francois Blaignan, Joel Waters

Audio Mix: Lime Studios
Mixer: Joel Waters
Executive Producer: Jessica Locke

 

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