It's a brand new day at the Stop & Shop

Hot on the heels of Wal-Mart’s new logo, Stop & Shop/Giant unveils a redesign of its own. The grocery chain’s effort looks like half an asterisk. Wal-Mart, perhaps owing to its larger inventory, gave us the whole thing. The S&S logo is part of a broader set of initiatives which, according to the press release, include the opportunity for consumers to "consult with an in-store butcher and request cut-to-order meats." I think "in-store" goes without saying, as most people would avoid the blood-splattered, cleaver-wielding maniac on the street.