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Italian car fights space-invader oil creatures

Continuing today's somewhat unintentional Columbus Day theme of ads from Italy (the birthplace of the man himself, whose achievements we cannot otherwise celebrate because we are working), here's a spot from agency Saffirio Tortelli Vigoriti for the Alfa Romeo MiTo, an automobile that performs at its best when battling vicious oil drums and gas pumps advancing in Space Invaders formation on the tops of skyscrapers. It's impressively shot, and the laser-cannon headlamps certainly are a nice product feature. It's recommended that you purchase two MiTos and drive them side by side, for increased firepower during the bonus round.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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