It’s your new bioengineered best friend
Your old household pet suddenly looks very 20th century with the advent of Genpets, these adorable, impish mini-Golems. They come in two “core configurations,” one-year lifespan and three-year lifespan, as well as seven different personality types. It may seem cruel to wrap them in plastic, but they don’t care. “Each package has an embedded microchip that monitors and controls the state of the Genpet while it is asleep waiting for you to take it home,” says the Web site. “Better yet, it displays the status of the Genpet with a Fresh Strip, as well as a fully working heart monitor in the top right of the package.” How do they stay alive exactly? This according to the FAQ: “While the Genpets hang on retail shelves they are in a chemically induced type of hibernation controlled by a protein in the packages’ nutrient supply tubes. This was a natural trait found in many seasonal animals that would normally hibernate in colder northern climates that has been added to the Genpet line. This also ensures comfort for the Genpets while they are on store shelves.” It’s a miracle of science. Via YesButNoButYes.
—Posted by Tim Nudd
- Mike Darnell Steps Down as Fox Reality Capo
- Embattled P&G CEO Out, Replaced by Predecessor
- The Guardian to Consolidate Web Properties Under One Domain
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Are You Young and Male? Discovery Says This TestTube's for You
- NSA Media Creates Alliance With Wishabi
- Dwell Media Hires New Head of Digital From Yahoo
- FTC May Not Be Done With Google Yet
- JCPenney One of 10 Brands Predicted to Die in Next Year
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Atlanta's Most Infamous Stripper Pimps Charity Advertising Contest
- Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads
- Ad of the Day: Dodge
- What If Arrested Development Were Coming Back on YouTube?
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Tablets Overtake Smartphones as the Big Shopping Device
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







