Isn't it just wonderful to wake up Canadian?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Happy Canada Day to our northerly inclined readers. To celebrate, here's an ad that the Canadian government put together this spring to alert non-Canadians that one day (April 17, actually), they might wake up Canadian, too. It's a stirring commercial. Just ignore the excessively long URL at the end, and the confusion over what a forward-slash looks like.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in