'Iron Man' promo puts jetpacks to good use

Where's your jetpack, you ask? It's down in Austin, Texas, and it's promoting the movie Iron Man. At a recent promotional event for the film, Eric Scott “donned a 135 lb. pack [courtesy of Jet Pack International] that runs on 90 percent hydrogen peroxide and provides 325 pounds of thrust, equal to about 800 horsepower.” And while the fuel tank is only good for about 33 seconds of flight time, who knows what tomorrow will bring (or, since Tecnologia Aeroespacial Mexicana is also working on a jetpack project, what mañana will bring). Hopefully, I'll live long enough to see a jetpack whose flight time matches the duration of the song “Iron Man.”

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Kiefaber

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS