iPod: the King of the Road

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We’re hearing that a big feature being touted by some car companies at the auto shows this season is iPod compatibility. First, there’s probably no better illustration of the iPod’s current seat high above the pop-culture heap. But seriously, giving your car access to 10,000 tunes—who wouldn’t want that? However, based on size alone, it still seems like we should think of the iPod as Mercedes-compatible rather than the Mercedes as iPod-compatible. iPod: 6 oz.;

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in