Insane Energy-Drink Ad Will Pump You Up for a Product That Doesn't Exist | Adweek Insane Energy-Drink Ad Will Pump You Up for a Product That Doesn't Exist | Adweek
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Insane Energy-Drink Ad Will Pump You Up for a Product That Doesn't Exist The story of Ibizious

Zombies, beach bodies, Michael Jackson, Street Fighter 2. This might just be the best ad ever made for a product that doesn't exist. The four-minute video below, masquerading as a promo for an energy drink called Ibizious, was actually created by Spanish production studio Limon Estudios to launch a new nightclub called Amnesia on the Mediterranean island of Ibiza. The lengthy clip is a bizarre and hypnotic mashup of '80s pop culture, with cameos from the original Nintendo Game Boy, hot-pink sports cars and denim jackets. It's not until a good three minutes in that we segue to footage of Carnival-esque debauchery, which I would assume is from the nightclub, scheduled to open this Saturday.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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